Linguistic Features of Advertising Texts
DOI:
https://doi.org/10.55640/eijps-06-03-16Keywords:
Advertising discourse, linguistic analysis, advertising languageAbstract
Advertising language is a unique type of discourse that combines linguistic creativity and persuasive communication strategies. The main purpose of advertising texts is not only to inform consumers but also to influence their attitudes and purchasing behavior. This study examines the linguistic features of advertising texts, focusing on lexical choices, syntactic structures, stylistic devices, and pragmatic aspects of advertising discourse. The research is based on discourse analysis of advertising materials from digital and print media. The results show that advertising texts frequently employ emotional vocabulary, metaphorical expressions, repetition, and imperative constructions to enhance persuasive impact. The findings demonstrate that advertising language functions as a strategic communicative tool designed to attract attention and shape consumer perception.
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